KDDI Uses SAS Analytics

Japan's number two telco opts for Web-based customer analysis service

August 10, 2010

1 Min Read

HONG KONG -- SAS Institute Japan Ltd. has announced that KDDI Corporation, Japan’s second largest comprehensive telecommunications provider, has selected SAS Customer Link Analytics, a solution for analyzing relationships in communities created by customers, and SAS for Customer Experience Analytics, a Web-based customer analysis solution.

Within the voluminous customer preference data being generated via the Internet, marketers must look beyond traditional online metrics, such as hits and bounce rates. It is becoming increasingly important to examine such elements as connections and relationships inside communities created by customers. Organizations need to visualize in detail how customers build relationships with other community members, what influence they have on each other, and how customers behave on the Web. KDDI will use SAS Customer Link Analytics to determine the links between customer attributes and data regarding influences, relationships, and detailed behavior in customer communities, which has never before been visible. This will enable KDDI to gain new insights and advance the level of its customer analysis.

SAS Institute Inc.

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