The Indonesian operator has completed the deployment of Ericsson's digital monetization platform, which will enable it to take advantage of new business models offered by advances in 5G technology.
Indosat Ooredoo Hutchison (IOH), in partnership with Ericsson, has completed the deployment of what it claims is the world's first full-stack digital monetization platform (DMP), which will enable the Indonesian telco to take advantage of future business models that capitalize on 5G advances such as network slicing.
According to IOH, the deployment included the seamless migration of millions of prepaid subscribers to the DMP platform in just 18 days, including a highly intensive 48-hour period. It added that the migration was completed without any disruption. The DMP is designed to serve around 100 million Indosat subscribers across Indonesia.
"This partnership with Ericsson will help Indosat to elevate the quality of service and deliver a marvelous experience to our customers. Through real-time monetization and a highly adaptable platform, we are enabling new business models that will fuel growth across the industry," said Vikram Sinha, president, director and CEO of IOH, in a statement released on Wednesday.
Ericsson's DMP is a product catalog-enabled convergent charging and billing solution that helps operators manage all customers and services in a real-time, streamlined, converged charging and billing system across their prepaid and postpaid, voice and data, fixed and mobile, retail and wholesale businesses. The DMP is part of the company's Telecom BSS portfolio.
Blueprint for the future
IOH and Ericsson first announced their partnership for the deployment of the DMP in March 2023, in order to accelerate the digital transformation of the Indonesian telco.
As Indosat gives partners and customers more control to co-create service bundles, they will also need a product catalog system like the one enabled in DMP that can include many different products, from connectivity to IoT devices and 5G slices.
Furthermore, when B2B customers use a digital marketplace, they need access to capabilities such as configuration, pricing, quoting, and intelligent service suggestions. B2B customers need what large consumer e-commerce sites routinely provide, but they may also need to support complex user hierarchies, with some business users authorized to make more significant solution bundles and purchase decisions than others.
According to IOH, the deployment of the DMP and the project's emphasis on scalability and digital transformation provide a blueprint for the future of telecommunications in Indonesia
Meanwhile, in conjunction with the DMP launch, Indosat and Ericsson on Wednesday agreed to jointly develop innovations in generative AI and AI/machine learning within the DMP and BSS ecosystems. The initiative is aimed at accelerating monetization efforts, streamlining time-to-market and introducing advanced AI-driven products that drive revenue growth.
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