Experian Vet Takes Helm of Rentrak

Rentrak announced the appointment of Bill Livek as CEO and as a director of the company

June 17, 2009

2 Min Read

PORTLAND, Ore. -- Rentrak Corporation (NASDAQ: RENT), a leader in multi-screen media measurement and research serving the entertainment, media and advertising industry, today announced the appointment of consumer and media research industry veteran Bill Livek as Chief Executive Officer, and as a director of the company.

Livek, who takes over the day-to-day management of Rentrak as Chief Executive Officer effective immediately, brings three decades of market research industry experience as well as a strong track record in vertical market collaboration with advertising agencies, brands and major media through executive positions held at companies including Experian Marketing Services and Simmons Research Bureau. Livek will focus on growing and evolving Rentrak’s business as a leading data and information analytics company into becoming a comprehensive knowledge provider to the media, advertising and entertainment industries. Paul Rosenbaum will continue to serve as Chairman of Rentrak’s Board of Directors, having previously served in the role of both Chairman and CEO since September of 2000.

“After personally leading an extensive four month search on behalf of the Board of Directors, I am truly delighted that Bill Livek has joined Rentrak as our new CEO. I am confident that we have in Bill the ideal strategic and operational expertise on board to ensure continued growth opportunities for the company that will evolve Rentrak into a multi-screen measurement and research powerhouse,” said Paul Rosenbaum, Chairman of Rentrak. “When I joined this company in 2000, I saw an enormous opportunity to transform Rentrak into a trusted partner in media analytics across home entertainment, theatrical and cable. With the recent addition of mobile usage and linear television measurement services, I make the transition with a great sense of accomplishment and know that the day- to-day operations of Rentrak will be in excellent hands going forward.”

Rentrak Corp. (Nasdaq: RENT)

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