Connectiva Swallows Olista

CEM solution added to the OSS mix

May 19, 2010

1 Min Read

NEW YORK -- Connectiva Systems Inc., a leading provider of revenue management solutions, today announced it has launched a new solution offering for customer experience management (CEM).

The solution equips Connectiva with a market leading integrated revenue optimization suite, extending its functional footprint beyond revenue assurance and fraud management to managing the end-to-end customer experience. Based on assets acquired from Olista Corp, a Delaware corporation, the CEM solution uses patented analytics technologies to help organizations better understand customers’ behavior patterns and to increase customer lifetime value.

"Our new customer experience management solution is a breakthrough offering to address the needs of service providers worldwide who are trying to deliver a seamless experience to their subscribers across multiple touch-points," said Avi Basu, President and CEO of Connectiva Systems. "The solution provides greater insight into every aspect of the subscriber life cycle and also enables them to translate the insights into actions. These actions can be executed and measured in real time to provide immediate and tangible business outcomes."

Connectiva Systems

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