Charter, Rentrak Test TV Tracker

Trial, utilizing Rentrak's TV Essentials service, will focus on the relationship between linear television and on-demand viewing patterns

March 3, 2009

1 Min Read

PORTLAND, Ore. -- Rentrak Corporation (Nasdaq: RENT) today announced it has reached an agreement with Charter Communications to begin a linear TV measurement trial. The trial, utilizing Rentrak's TV Essentials service will focus on the relationship between linear television and on demand viewing patterns.

Rentrak's TV Essentials system is a comprehensive suite of research tools that enables customers to analyze anonymous and aggregate audience viewing of programming and advertising for linear television. Features of TV Essentials include reports on audience flow, audience retention, day part analysis, and series/title comparison summarized at a national or market level.

"With the addition of the Charter data, Rentrak is uniquely qualified to provide unparalleled linear television insights," said Sandra Kilbridge, vice president of operations, Advanced Media and Information (AMI) division at Rentrak. "As the industry continues to demand greater accountability, Rentrak is leading the way to deliver timely, accurate, multi-platform media measurement."

"Consumers ultimately benefit from a better understanding of linear and on-demand television viewing habits through improved programming and easier access to that programming," said Jim Heneghan, Charter's Senior Vice President of Advertising Sales.

Rentrak's TV Essentials system processes data from more than seven million set top boxes to help advertising agencies, networks and local stations make business decisions to drive increased revenue. In addition to the TV Essentials system, Rentrak processes on demand television data representing more than 54 million set top boxes.

Rentrak Corp. (Nasdaq: RENT)

Charter Communications Inc.

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