Boku Strikes Carrier Billing Deals in Europe

Music streaming service Spotify goes with Boku for carrier billing in Germany and Italy.

May 3, 2016

1 Min Read

SAN FRANCISCO -- Boku Inc., the global leader in direct carrier billing, today announced new carrier partnerships in Germany and Italy to power carrier billing on Spotify. This is an expansion of Boku’s existing global partnership with Spotify that first launched in the United Kingdom and includes every major carrier in Germany and one of the leading Italian mobile operators. With these new agreements, nearly 90 million mobile subscribers across these markets will be able to purchase Spotify Premium subscriptions using their mobile phone number without the need for a credit card.

Spotify gains the ability to provide a direct carrier billing option in these markets to easily acquire customers who find using their mobile phone number for PC and mobile web-based purchases to be the most secure and seamless way to pay.

“Our partnerships with carriers connecting to Spotify in the UK have been a phenomenal success both in terms of revenue and new subscriber acquisition. So much so that, in the UK, the default payment method for new Spotify users has changed from credit card to carrier billing,” said Jon Prideaux, CEO of Boku. “These new carrier agreements across Europe not only speaks to the global appeal of Spotify’s streaming music service, but also the growing appeal of carrier billing for Europeans as a payment method that can now be implemented as a stored payment method in the exact same manner as a credit card.”

Boku Inc.

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