Commercials in the telecast sold for about $1.7 million per 30-second spot, and incumbent advertisers from previous years were given first dibs. Last year the telecast produced a 25.4 household rating, a 15.1 rating in the 18-49 demo and 42.1 million total viewers, according to Nielsen Media Research data. Those numbers were down by 2 percent in households, 1 percent in 18-49 and 3 percent in viewers from the 2004 telecast.
And you'd think the fact that someone somewhere is paying exactly $56,666 a second to get my attention, I'd be inclined to sit and watch. But somehow, I'm not. Especially if need a cold beer.
Smart cities are taking shape in small ways, as the technology develops and makes its way to market. Orange Silicon Valley's Will Barkis discusses some of the newer tech he's seeing, where it might be used and privacy concerns that come up.