Commercials in the telecast sold for about $1.7 million per 30-second spot, and incumbent advertisers from previous years were given first dibs. Last year the telecast produced a 25.4 household rating, a 15.1 rating in the 18-49 demo and 42.1 million total viewers, according to Nielsen Media Research data. Those numbers were down by 2 percent in households, 1 percent in 18-49 and 3 percent in viewers from the 2004 telecast.
And you'd think the fact that someone somewhere is paying exactly $56,666 a second to get my attention, I'd be inclined to sit and watch. But somehow, I'm not. Especially if need a cold beer.
At #CES2020, Jeff Baumgartner reports on streaming video deals that include broadband service providers as key distribution partners. Maybe this is the silver lining as traditional pay-TV keeps losing subscribers.
The optical networking leader is pounding the table for webscale providers and telcos to move straight to 800G in the coming year, minimizing the competitive momentum of several vendors in the 600G space.