& cplSiteName &

Oscar Ads: $57K/s

Phil Harvey

6:10 AM -- Time is money.

From Thursday evening's AdWeek, some Oscar buzz:

Commercials in the telecast sold for about $1.7 million per 30-second spot, and incumbent advertisers from previous years were given first dibs. Last year the telecast produced a 25.4 household rating, a 15.1 rating in the 18-49 demo and 42.1 million total viewers, according to Nielsen Media Research data. Those numbers were down by 2 percent in households, 1 percent in 18-49 and 3 percent in viewers from the 2004 telecast.

And you'd think the fact that someone somewhere is paying exactly $56,666 a second to get my attention, I'd be inclined to sit and watch. But somehow, I'm not. Especially if need a cold beer.

— Phil Harvey, Brokeback News Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Related Stories
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from The Philter
The US government's push to invest in open radio access networks is part of a broader effort – and multiple $1B proposals – to beat the Chinese telecom industrial complex.
Light Reading's Jeff Baumgartner has another #CES2020 update. In this episode, we get a Quibi keynote recap, more info on next-gen TV and where we might see 8K in action.
At #CES2020, Jeff Baumgartner reports on streaming video deals that include broadband service providers as key distribution partners. Maybe this is the silver lining as traditional pay-TV keeps losing subscribers.
We discuss HBO Max, Peacock and more as the week of #CES2020 gets under way and service providers continue to stake their claims in the consumer subscription video business.
The optical networking leader is pounding the table for webscale providers and telcos to move straight to 800G in the coming year, minimizing the competitive momentum of several vendors in the 600G space.
Featured Video
Upcoming Live Events
March 16-18, 2020, Embassy Suites, Denver, Colorado
April 20, 2020, Las Vegas Convention Center
May 18-20, 2020, Irving Convention Center, Dallas, TX
May 18, 2020, Hackberry Creek Country Club, Irving, Texas
September 15-16, 2020, The Westin Westminster, Denver
All Upcoming Live Events
Upcoming Webinars
Webinar Archive
Partner Perspectives - content from our sponsors
Challenges & Key Issues of Constructing 'MEC-Ready' 5G Bearer Networks for Carriers
By Dr. Song Jun, Senior Solution Architect, Huawei Datacom Product Line
Good Measures for 5G Service Assurance
By Tomer Ilan, Senior Director of Product Management, RADCOM
Automation Scores Against Operational Costs – The Business Benefits of Automation and Orchestration
By John Malzahn, Senior Manager, Service Provider Product Marketing, Cisco Systems
All Partner Perspectives