A new OpenVault study found that broadband data consumption rose on a year-over-year basis, but also discovered that a group of "super power users" – defined as those who gobble down more than 2 terabytes (TB) per month – is growing faster than those who consume a mere 1TB per month.
The super power user category climbed 31% from a year ago, compared to 18% growth among 1TB power users, OpenVault found in its Broadband Insights Report for the first quarter of 2022. OpenVault, a company that specializes in collecting and analyzing household broadband usage data, bases its quarterly reports on anonymized and aggregated data from "millions of individual broadband subscribers."
Although the 2TB group is growing at a faster rate, the 1TB group remains much larger:
The implications of the findings are multifaceted. Cable operators and other ISPs will, of course, need to ensure that the capacities of their networks are staying well ahead of data usage trends. But the trend also indicates that broadband service operators that employ data-usage policies and data caps might need to reassess their monthly limits to ensure that only a small percentage of their total customer base exceeds their monthly data limits.
Among other findings, OpenVault's Q1 study found that the monthly weighted average data consumed by subscribers in the period hit 513.8 gigabytes, up 11% from the year-ago period, but down 4.2% from the prior quarter (Q4 2021). Average usage among customers with ISPs using uncapped, flat-rate billing (FRB) policies continued to pace ahead of subs with operators that employ more stringent usage-based billing (UBB) policies. OpenVault's weighted average metric combines data from FRB and UBB subscribers.
Regardless of policy, average monthly usage remained above the half-terabyte level first achieved in the fourth quarter of 2021, OpenVault noted.
Customers gravitating to speed tiers of 1-Gig or more
With the speed trend heading toward gigabit and multigigabit tiers, it's no surprise that customers provisioned for 1Gbit/s or more are on the rise.
OpenVault found that 13.4% of customers were provisioned for speeds of 1Gbit/s or more in Q1 2022. The largest group of subs were being provisioned for speeds of 200Mbit/s to 400Mbit/s, with just 7.6% getting speeds of 50Mbit/s or less.
Notably, the slice of subs getting speeds of 1-Gig or higher jumped 37% from a year ago, while those on tiers of 50 Mbit/s or less shrunk 25% when compared to OpenVault's study from Q1 2021.
Here are a few other data points from the study:
- The average downstream data usage of 203GB in 2018 has more than doubled in four years to reach 481.3GB today. Average upstream usage has nearly tripled in the same period.
- In 2017, less than 10% of subscribers consumed between 500GB and 1TB of data per month. Today, it's close to 25% of subscribers.
- Average downstream usage hit 481.3GB in Q1 2022, with average downstream speeds reaching 311.9 Mbit/s.
- Average upstream usage reached 32.5GB in Q1 2022, with average upstream speeds clocking in at 22.5 Mbit/s.
- Verizon lights up perk-fueled 2-Gig Fios tier in New York
- Comcast raises monthly Internet data ceiling to 1.2 terabytes
- AT&T launches 5-Gig speeds in all fiber markets
- Altice USA ramps up for 5-Gig service
— Jeff Baumgartner, Senior Editor, Light Reading