Supercomm Returns?

4:45 PM -- Is Supercomm really dead?

Not at all, from what I'm hearing. Sources close to the tradeshow tell me that there's a movement afoot to resurrect the Supercomm brand.

Supercomm, you'll recall, was the name and tradeshow owned by the Telecommunications Industry Association (TIA) and United States Telecom Association (USTelecom) for several years before the two groups split to do separate shows. Subsequent industry pressure forced them back together.

You'll have to wait and see whether the NXTcomm show organizers really do bring back the Supercomm name. Right now it's only in the discussion phase, my sources say. As I've said before, the TIA needs to do something creative to convince its members to stick around.

Still, it's interesting to note that http://www.supercomm2009.com was snapped up by NXTcomm's organizers on June 24 -- nearly two weeks after NXTcomm2008 closed -- along with similar URLs for the years 2010 and 2011. Maybe all it took was a glance at the NXTcomm attendance figures to entertain the idea of sparking a new flame with the old name.

The address http://www.NXTcommshow.com expires in less than one month, in case you care. I think it's reasonable to wonder if the show that "kicked butt" according to its own blog, will be the same, in name, again.

— Phil Harvey, Editor, Light Reading

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