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Let There Be Lumentum! JDSU Names Its New Empire

The JDSU management team appears to have been channeling the spirit of the Roman Empire when they decided on the names for the two separate public companies that will be created when the company does the splits later this year. (See JDSU Unveils New Company Names and JDSU to Split in Two.)

The Communications and Commercial Optical Products business (optical components) will take the name Lumentum Holdings Inc. and intends to trade under the ticker LITE on the Nasdaq.

"The Lumentum brand reflects CCOP's recognized leadership in optical technologies, commitment to driving innovation, and its ability to effectively address its customers' unique requirements while scaling with quality through well-established technological and operational expertise," says JDSU, which noted that current president Alan Lowe will be the CEO.

Let there be Lumentum!

For me, though, the brand suggests the bright spark that was Maximus Decimus Meridius (as portrayed by Russell Crowe) in the cinematic epic Gladiator. It didn't end so well for Maximus, though, as he was captured by feared centurion Finisarus Laserus. (See JDSU Spin-Offs Look M&A-Ready.)

The Service Provider Information Technology (SPIT) part of JDSU, officially referred to as the Network Enablement, Service Enablement and Optical Security and Performance Products businesses, will be renamed Viavi Solutions Inc. and will be led by JDSU's current CEO, Tom Waechter.

"The Viavi brand is based on the company's ability to deliver the visibility and actionable insight needed to profitably manage the complex transition to next generation networks and services," says JDSU in its official announcement.

For me, though, the Viavi brand invokes the spirit of Gregory's wife in the "blessed are the cheesemakers" scene in Monty Python's The Life of Brian.

Once the split happens, I'm wondering which of the two new ventures will be the first to proclaim "I am JDSU!"

Lumentum Holdings and Viavi should be gracing our screens from the end of September 2015.

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

SachinEE 2/27/2015 | 9:43:44 PM
Re: He's not the Messiah... @gabriel: Following the split, which is expected to be complete by the end of September, JDSU's other business lines will be grouped together under the name "Viavi Solutions". It will largely comprise the firm's range of monitoring equipment for both optical and wireless networks, but will also include JDSU's optical security and performance (OSP) division, which includes anti-counterfeiting technology for banknotes. Now that is something to speak for.
SachinEE 2/27/2015 | 9:42:27 PM
Re: He's not the Messiah... @paulE: The new company will largely comprise JDSU's optical components and subsystems for telecommunications and data center applications, but will still be relatively diverse. It will also include JDSU's growing portfolio of high-power fiber lasers – several of which were revealed at the recent SPIE Photonics West exhibition – as well as its scientific laser and 3-D sensing technologies. I think the new company has a lot of things to give us.
DOShea 2/27/2015 | 2:52:25 PM
Short-lived brand? If Finisar ends up buying Lumentum as quickly as many people think it will, an awful lot of new business cards will go to waste.
Gabriel Brown 2/27/2015 | 5:51:31 AM
Re: He's not the Messiah... And the small cell planning tools...
PaulERainford 2/27/2015 | 5:46:50 AM
Re: He's not the Messiah... And the aquaducts, of course...
Gabriel Brown 2/27/2015 | 5:45:39 AM
Re: He's not the Messiah... Too right. Apart from optical fibre communication, what has JDSU ever done for us?
PaulERainford 2/27/2015 | 4:57:16 AM
He's not the Messiah... Somebody's got to ask it: What have JDSU ever done for us?
Gabriel Brown 2/27/2015 | 4:45:11 AM
Lumentum / LITE  

JDS-Who?

I'll get my coat
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