Let There Be Lumentum! JDSU Names Its New Empire
The JDSU management team appears to have been channeling the spirit of the Roman Empire when they decided on the names for the two separate public companies that will be created when the company does the splits later this year. (See JDSU Unveils New Company Names and JDSU to Split in Two.)
The Communications and Commercial Optical Products business (optical components) will take the name Lumentum Holdings Inc. and intends to trade under the ticker LITE on the Nasdaq.
"The Lumentum brand reflects CCOP's recognized leadership in optical technologies, commitment to driving innovation, and its ability to effectively address its customers' unique requirements while scaling with quality through well-established technological and operational expertise," says JDSU, which noted that current president Alan Lowe will be the CEO.
Let there be Lumentum!
For me, though, the brand suggests the bright spark that was Maximus Decimus Meridius (as portrayed by Russell Crowe) in the cinematic epic Gladiator. It didn't end so well for Maximus, though, as he was captured by feared centurion Finisarus Laserus. (See JDSU Spin-Offs Look M&A-Ready.)
The Service Provider Information Technology (SPIT) part of JDSU, officially referred to as the Network Enablement, Service Enablement and Optical Security and Performance Products businesses, will be renamed Viavi Solutions Inc. and will be led by JDSU's current CEO, Tom Waechter.
"The Viavi brand is based on the company's ability to deliver the visibility and actionable insight needed to profitably manage the complex transition to next generation networks and services," says JDSU in its official announcement.
For me, though, the Viavi brand invokes the spirit of Gregory's wife in the "blessed are the cheesemakers" scene in Monty Python's The Life of Brian.
Once the split happens, I'm wondering which of the two new ventures will be the first to proclaim "I am JDSU!"
Lumentum Holdings and Viavi should be gracing our screens from the end of September 2015.
— Ray Le Maistre, , Editor-in-Chief, Light Reading