WBA touts OpenRoaming successWBA touts OpenRoaming success

The Wireless Broadband Alliance (WBA), the global industry body dedicated to improving Wi-Fi standards and services, has today released the WBA Industry Report 2025, with 81% of respondents to its annual industry survey planning deployments of WBA OpenRoaming, an 18.9% increase on 2024. Of those, 25% were already rolling out the technology, 42% said they would deploy in 2025, with 27% planning for 2026. This enthusiasm is driven largely by the benefits such as automatic authenticated connections that seamlessly move between Wi-Fi and cellular networks (5G/LTE), enhanced security and the end user experience.

The survey also found that confidence to invest in Wi-Fi is accelerating due to its cost effectiveness and new standards delivering performance. Three fifths (60%) stated they were more confident investing, while 19% said they were less confident. 19% said that their outlook had not changed from its previous position.

Asked why they planned to invest in OpenRoaming or Passpoint compliant networks, the most popular response was to enable seamless access between Wi-Fi and 5G/LTE (44%), followed closely by providing improved security on Wi-Fi (43%). The third most popular reason was frictionless access to Wi-Fi (39%), with enabling seamless access across different networks close behind (38%).

Read the full press release here.

WBA