WebRTC in the Wild

Innovative examples of WebRTC are starting to crop up everywhere.

Have you ever taken advantage of Amazon.com Inc. (Nasdaq: AMZN)'s Mayday feature on the Kindle in which you click to launch a video chat with a support representative? That's WebRTC. Ever streamed your Android's display to a Chromecast? WebRTC. Used the Vonage mobile app? WebRTC.

All of these services use the real-time communications tech in some shape or form, and they are far from the only examples of it in the wild. WebRTC is a truly exciting new technology that many believe could revolutionize how we communicate beyond just click-to-call.

The developing standard has been around for a couple of years, but the network operators are just starting to wake up to the potential to offer it themselves and support it for their enterprise customers and developers. In a new Prime Reading feature on the site, What WebRTC Means for Telcos, we look at what WebRTC is, why telcos should care, and where they can get involved. There are a lot of potential ways for them to insert themselves in the value chain, but -- like most things -- the market is certainly not waiting for them.

Check out the feature, which includes insights from WebRTC technologists at Alcatel-Lucent (NYSE: ALU), AudioCodes Ltd. (Nasdaq: AUDC), Genband Inc. , and more, and let us know what you think in the comments. (See What WebRTC Means for Telcos.)

Have you used WebRTC (and maybe not even realized it)? Where do you see the biggest opportunities for service providers, and what will be the most exciting use cases?

— Sarah Reedy, Senior Editor, Light Reading