LONDON -- ntl’s business division, a leading provider of business communications services, has appointed two senior marketing executives to deliver an integrated communications strategy to meet business objectives now and in the future.

Lucy Brown joins ntl's business division as Director of Sector Marketing from Oracle UK where she held the post of Senior Director, Sales Operations. At ntl Lucy is tasked with defining and driving the industry focus within the division's sales and marketing teams whilst reinvigorating the company’s approach to the market.

At Oracle, Lucy was responsible for a broad range of functions including improving performance of the sales force and improving customer success. Prior to this she held a number of industry marketing roles, including positions at Digital, Mercury and Research Machines.

Louise Ford has been appointed Head of Marketing Communications. Her responsibilities encompass all areas of the marketing communications mix, including branding, advertising, PR, direct marketing, exhibitions and events, web and collateral development.

Prior to joining ntl, Louise most recently ran her own marketing solutions consultancy working with a number of B2B clients. Formerly she worked extensively in France and the USA in senior marketing communications positions in technology companies including Acterna, Schlumberger Technologies and Xyratex.

Both positions report to Dave Ellis, Director of Marketing and Strategy for ntl's business division, who comments: “I am pleased to welcome both Lucy and Louise to the team. The business division has set itself challenging objectives for the year ahead and we are focused on driving profitable and sustainable growth. Lucy and Louise will lead an integrated campaign to increase awareness of ntl and our breadth of product portfolio in the business telecoms sector. With the support of their teams I know they have the expertise and experience to deliver strong results in this competitive marketplace.”

Lucy Brown holds a BA in European Business Management and is a member of the Institute of Directors. Louise Ford holds a Diploma in Marketing and is a member of the Chartered Institute of Marketing.

NTL Group Ltd.