ESPOO, Finland -- Nokia Siemens Networks is extending its Customer Experience Management (CEM) portfolio to enable operators to pinpoint their best customers by service and location. With this insight, operators can focus on boosting the satisfaction of those customers who bring in the most revenue. The new capabilities are also a powerful way to counter the rising risk of churn, which has swelled to 39% across all markets and subscriber groups, an increase of more than 20% in one year according to Nokia Siemens Networks’ 2013 Acquisition and Retention Study Report. Nokia Siemens Networks has enhanced its CEM on Demand portfolio to provide a near real-time business view of service consumption trends. This view enables an operator to prioritize where it matters most: on customers who bring in the highest revenues. The study results also indicated that heavy users in mature markets are willing to spend more for special services or superior network quality. Therefore, knowing the most profitable customers, network locations and services enables an operator to prioritize its resources to reduce churn, raise service uptake and maximize the return on its network investments.Nokia Siemens Networks