Nokia to Shut Down Ovi Share

Nokia Corp. (NYSE: NOK) is slaking off another old skin, announcing Monday that it will shut down its Ovi Share service at the end of May.

The Ovi Share service is a repository for users to send and download their own photos and other content from Nokia phones. The cellphone maker will stop uploads on May 13 and shutter the service at the end of the month.

"The Ovi Share shutdown is part of Nokia's revised services mission to focus on mobile and location based services," the company said in an email to users. "As a result, the Ovi Share service will be closing."

Nokia's services offerings under the Ovi brand have had a very spotty history. Some have frequently been reworked, rejigged or ended since Nokia launched the brand in August 2007. (See Nokia Stakes Claim on Services.)

Last summer, Nokia announced that the Ovi brand would be discontinued and the services brought back under the Nokia brand. Nokia says it intends to complete the re-branding of the remaining Ovi services by the end of this year.

Why this matters
The service was an experiment in sharing mobile user content that has ultimately ended in failure. Nokia acquired the Twango service in 2007 and it was one of the first elements of the Ovi platform launched. It was renamed Ovi Share in February 2008.

Read more
Twang! Bang! Thank you, ma'am. Read up on the history of Ovi.

— Dan Jones, Site Editor, Light Reading Mobile

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