Nielsen Teams With Carrier IQ to Measure Mobile
Nielsen has extensive experience measuring mobile service quality from the consumer perspective in the United States and of leveraging surveys, device metering, retail measurement and opt-in consumer panels to understand mobile trends worldwide. “Nielsen’s service quality performance benchmarks are already the de-facto standard for network optimization and advertising claims in the US,” said Larry Lenhart, CEO of Carrier IQ. “They also have a comprehensive understanding of mobile consumers around the world, derived from years of studying and tracking the market. We are delighted that our technology will add value to their portfolio of mobile solutions.”
Carrier IQ Inc.