Eager to engage with a new breed of hot virtualization startups, three of Europe's telecom operator old guard have taken inspiration from TV talent shows to issue a "Call for Innovation" to SDN and NFV startups.
The telco trio -- Sweden's Telia Company , Swisscom AG (NYSE: SCM) and Belgium's Proximus (formerly Belgacom) -- appear to be frustrated with the current pace of next-gen functions and apps development and so have created a comms industry virtualization talent show in order to engage with virtualization startups.
The three national operators have developed an online portal simply titled Call for Innovation that asks "Next Gen Virtual Telco Functions & Services Startups (SDN/NFV 2.0)" to help them "solve actual problems and help us with innovative solutions to create greater value for our customers."
They want the startups to build on the groundwork already done with the open source code developed for OpenStack, OPNFV and CloudFoundry and propose "new networking functions, cloud-native implementation of existing network functions, and new Telco services we could offer in the market."
The sky, it seems, is the limit for the telcos, as they are using rocket-launch imagery to attract the attention of startups: "You've got the rocket, we’ve got the fuel -- let's go" they proclaim in their marketing campaign.
Further details are available on the website, but basically the startups are being asked to come up with ideas in four key areas:
SDN and NFV startups have been around for a few years now, but it seems clear that operators believe the current, already established startups aren't being innovative enough and they're looking for something more -- they're looking for SDN/NFV 2.0, to put a label on it.
And while neither Telia, Swisscom or Proximus has the scale and heft of a Deutsche Telekom, all three are important, influential operators that, combined, offer a fantastic opportunity for any startup to put themselves in the limelight and make a break from obscurity to becoming a hot startup.
Let's see who comes out of the woodwork and makes it through the auditions…
— Ray Le Maistre, , Editor-in-Chief, Light Reading