We might still be in the early stages of the virtualization deployment cycle but there are plenty of early movers, including the four companies shortlisted in this year's Most Innovative NFV Deployment Strategy (Network/Data Center Operator) category.
The winner will be announced at the Leading Lights Awards dinner on Monday, May 23, at the Hotel Ella in Austin, Texas. For more details about that, see this Leading Lights 2016 Awards page. The following day, the Big Communications Event 2016 opens its doors for two days of networking, learning and fun.
To find out which companies were shortlisted in all 26 Leading Lights categories, see Leading Lights 2016: The Finalists.
In the meantime, in alphabetical order, here are the four network operators that made this year's shortlist in the Most Innovative NFV Deployment Strategy (Network/Data Center Operator) category.
AT&T -- AT&T Managed Internet Service on Demand
AT&T is one of the NFV standard-bearers that is being tracked by the rest of the industry as it forges ahead with the launch of commercial services based on NFV and SDN capabilities.
As the operator itself puts it, it is "putting software rather than hardware at the center of our network, which translates to lowered costs, accelerated rollout of new services and greater control to our customers. The Network on Demand platform is the first commercial offering in the US letting business customers order, change, and provision network services on their own and in near real time." The operator also believes it is a global first deployment at the kind of scale AT&T has deployed.
Key to AT&T's proposition is making life easier for its enterprise customers by enabling them to manage their services via an online self-service portal: "On Demand capabilities dramatically change how AT&T customers do business and manage systems, platforms and software. They speed up and simplify the process, and give users more flexibility in managing their own network," notes the operator.
It's fair to say that AT&T is putting into practice what many operators have been hoping to achieve from their SDN and NFV strategies.
Boingo Wireless -- Offices and Networks Go Virtual
WiFi networking specialist Boingo hasn't made a lot of noise about its NFV deployment strategy but it's a smart approach that has helped the company build new business and operational opportunities.
Its NFV capabilities, developed in-house, are at the heart of its S.M.A.R.T. network strategy, which provides faster speeds and a differentiated, tiered connected experience to respective groups of consumers. Boingo's NFV technology allows it to "dynamically scale to meet capacity demand created by consumers looking to download video, upload large files and stream media," the company says.
That capability has played a critical role in Boingo's relationship with Sprint, for which it offloads data traffic as part of a roaming agreement. When the Sprint relationship kicked in, the mobile carrier began "automatically offloading tens of millions of devices to Boingo networks in real time… Boingo was able to auto-scale from six servers to more than 50 immediately, without time-consuming configuration and launch processes," notes the WiFi specialist.
Boingo's NFV strategy is a classic case of emerging technology being put to targeted business use.
Masergy Communications -- Masergy Managed Network Functions f(n)
Here's a statement that should be music to the ears of every company looking for virtualization inspiration: "Masergy deployed NFV solutions that actually solve a problem for its customers rather than just implementing technology that cuts its own operating costs."
That quest to deploy cutting edge technology to engage with, and improve service experience for, customers began in 2014 but was commercialized in 2015 with the Virtual f(n) launch, which uses NFV technology to enable enterprise users to download virtual network functions (VNFs) such as routers, firewalls and session border controllers as simple software downloads to a shared hardware platform, in a similar way to a smartphone user downloading an app. "With Virtual f(n), Masergy was able to add incredibly agile and flexible solutions to its family of distributed, fully managed network functions," the company notes.
Another case of NFV being deployed to meet real business needs.
- Masergy's Bold NFV Play Is Customer Driven
- Masergy Launches NFV Platform, Premises-Based Virtual Router
SmartSky Networks -- SmartSky 4G
If you want evidence that NFV is taking off, look no further than SmartSky Networks, which is using Brocade's vEPC running on VMware's vCloud NFV for its air-to-ground broadband network, SmartSky 4G, connecting airline passengers. The SmartSky network comprises more than 250 cell sites across the US located to provide airborne users with "an online experience comparable with that in their office or at home."
According to SmartSky, the vEPC system manages the traffic to and from aircraft and enables "deployment in a commercial IaaS environment supporting rapid and cost-effective deployment of the geographically distributed network." Using the vEPC will enable SmartSky to provide 4G services without the need to deploy redundant functions, helping to lower costs and boost performance compared with physical, node-based mobile packet core systems.
— Ray Le Maistre, , Editor-in-Chief, Light Reading