EMC is getting into the comms market, starting with the EMC Provider Cloud System (PCS), a NFVi platform designed to give communications service providers server hardware and infrastructure software on which to run VNFs.
EMC Corp. (NYSE: EMC)'s NFV platform comprises an NFVi layer, advanced data and security services, and a new management and orchestration (MANO) layer. It leverages partnerships with EMC-controlled companies -- the so-called "federated businesses" -- including Pivotal }, VMware Inc. (NYSE: VMW), and RSA Security Inc. (Nasdaq: EMC) and runs on Commodity Off the Shelf (COTS) hardware. (See EMC Launches EMC Provider Cloud System.)
EMC is calling PCS a "software defined reference architecture," for VARs to provide components to service providers.
EMC announced its intend to enter the comms market at MWC last year, launching the Telecom Transformation Group, and this is its first offering.
EMC faces a competitive market.
Several big vendors have already staked claims to the NFV infrastructure space, and it remains to be seen what unique value-add EMC can bring. For example, just this week, Telefónica SA (NYSE: TEF) announced Ericsson AB (Nasdaq: ERIC) will be lead vendor partner for Telefónica's ambitious Unica NFV platform, replacing Hewlett Packard Enterprise in that role. (See Telefónica Chooses Ericsson as Its New Virtualization Kingpin.)
HPE, Dell Technologies (Nasdaq: DELL), and VMware all have momentum and similar NFV stories to EMC, hoping to sell NFV platforms to CSPs and bring enterprise strength to bear in the CSP market. (See HPE Lands NFV, PCRF Deals, Dell Sees NFV as Gateway to Telecoms and VMware on the Substantial Opportunity of NFV.)
EMC's potential NFVi customers will also have to weigh uncertainty, as Dell, with its own NFV platform and strategy, is looking to buy EMC. (See Dell Buys EMC for $67B in Biggest Tech Deal Ever.)
Still, EMC remains optimistic. "We have a reputation building out large, multi-data-center deployments, and we can bring that skill set to bear here," Anton Prenneis, head of marketing NFV for the EMC telecom transformation group, tells Light Reading.