Next Up, Nxtcomm

9:00 AM -- From The Philter's Hilarious Honeymoon File, let's quickly analyze the remarriage of the United States Telecom Association (USTelecom) and Telecommunications Industry Association (TIA) in the unpronounceable event of the century: Nxtcomm.

After bullying vendors through the mail and slyly suggesting they'd be sued if they all worked together in a boycott of TelecomNEXT, USTelecom President, Walter McCormick, has buried the hatchet with regard to the great tradeshow feud of 2006.

In addition to developing a taste for crow (Mmmmm... gamey!), USTelecom is likely going to eat hundreds of thousands of dollars in cancellation fees from its Las Vegas venue, which was -- as they reminded us weekly -- locked and loaded for TelecomNEXT 2007 with dozens of speakers already booked.

USTelecom never released its attendance figures for the inaugural (and only) TelecomNEXT. And with good reason, too. They were embarrassingly low compared to the heydays of Supercomm.

But the TIA doesn't come out of this smelling so great, either. The TIA updated its attendance figure for the first (and only) Globalcomm no less than three times after the show had closed. And each time the figure mysteriously got higher. Six months from now, Globalcomm may just make its 20,000-person goal.

And, by the way, the signs could have used some work.

Both organizations apparently lost sight of why the industry liked Supercomm: It was the no-brainer tradeshow in the U.S. telecom market with an established reputation. A lot of money could have been made by making it better, as opposed to making it deader.

So how will Nxtcomm be different? The press release says "NXTcomm will be a 50-50 ownership venture held in an independent company that will be overseen by a Board of Directors with equal representation from the two trade associations."

The reality is the two organizations can run a combined show, without actually having to hold hands in public. It's a marriage of convenience if there ever was one. Maybe it'll work out well for all involved, and the industry will get the big telecom show it wanted. We'll see.

— Phil Harvey, Conference Feud Editor, Light Reading

sfwriter 12/5/2012 | 3:38:29 AM
re: Next Up, Nxtcomm Really, would it have been so difficult to call the show Nextcomm? Nxtcomm really rolls off the tongue like Prince's former moniker. From now on, I'm just going to refer to Nxtcomm as the show formerly known as Supercomm.

TelecomMarketer 12/5/2012 | 3:38:22 AM
re: Next Up, Nxtcomm Hey, Phil. I''ve never seen a reporter bag a company for getting audited, revised exact numbers to a news organization. Maybe you'd prefer that they just point their finger somewhere on the chart and lie to you? At least TIA provided audited numbers as compared to USTA.
DCITDave 12/5/2012 | 3:38:21 AM
re: Next Up, Nxtcomm re: "I've never seen a reporter bag a company for getting audited, revised exact numbers to a news organization."

Having audited numbers is great. But it seems that if they were being that precise they'd only need to provide one number, one time.

Like it or not, the fact that they couldn't manage one attendance announcement with a definitive number gave the perception they weren't happy with the real attendance and needed some, um, help.

I'm just reporting that perception existed in Globalcomm's case and it totally overshadowed the lack of an attendance figure provided by USTelecom.

My point: Neither show had a flawless debut.


sfwriter 12/5/2012 | 3:38:20 AM
re: Next Up, Nxtcomm Do trade show numbers reflect the number of attendees or the number of paying attendees?

At TelecomNext, a couple attendees commented on how a few weeks before the show, they were sent an invitation that included free admission. Do vendors care whether those attendees actually paid to get into the show?
DCITDave 12/5/2012 | 3:38:20 AM
re: Next Up, Nxtcomm Prediction: In year 2 of the new show, we'll see this following headline: "Nxtcomm Changes Name to Supercomm!"

DCITDave 12/5/2012 | 3:38:16 AM
re: Next Up, Nxtcomm re: "Do vendors care whether those attendees actually paid to get into the show?"

Nope. Service providers get into most vendor shows for free. Vendors don't care who paid what, as long as potential customers walk by.

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