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News Corp. on the Up

5:25 PM -- Today on Contentinople:


  • News Corp. shares are up nearly 5 percent today at $7.80 per share, despite the glum earnings the company reported yesterday. Operating profits from both its film division and its network TV fell 70 percent.

  • Ad technology firm Panache this week released a new version of its ad-insertion technology that allows publishers to serve Adobe Flash ads using Microsoft Silverlight.

And in today's News Bits, the infamous Microsoft ads starring Jerry Seinfeld gave both PC and Mac users a negative perception of the company, a study finds.

— The Staff, Contentinople

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