5:30 PM -- Today on Contentinople:

• Lou Castle, named the new CEO of InstantAction just last week, sat down with Contentinople to talk about his plans for the online gaming company and why he decided to leave EA to take the job.
  
  
• i.TV has added new features to its iPhone app, such as full-featured remote control capabilities for TiVo.
  
  
• Online video ad firm YuMe has managed to grab $1.7 million more to close out its $4.6 million Series C round.

And in today's News Bits, Apple attempted to block The Times of London's profile of Steve Jobs.

— The Staff, Contentinople