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ZTE Outlines Roadshow Plans

ZTE announces it will open European headquarters in Istanbul, Turkey, where its European roadshow starts next week

March 16, 2005

2 Min Read

ISTANBUL, TURKEY -- Istanbul is to host the Eastern European headquarters of one of the world’s fastest growing telecommunications companies. ZTE Corporation, China’s largest telecommunications manufacturer and wireless solutions provider, announced today that its operations in this rapidly-developing market will be managed out of its new offices in the Turkish city.

The announcement comes just a week before ZTE’s pan-European roadshow is due to set out from Istanbul. The roadshow will see the Corporation’s technology visit ten countries over the next three months.

“Istanbul has a wealth of highly-qualified hi-tech human resources and is geographically and economically very important in this region,” said Mr. Guo Jun, general manager of ZTE Eastern Europe. “Our new headquarters will enable us to provide local support to our customers in this region.

“Our strategy in Eastern Europe is localisation: we will work more closely with local partners, recruit more local employees and set up regional centres for maintenance and R&D,” he added.

ZTE established a sales office in Ankara, the Turkish capital, in 2000. Since then, with Turk Telekom support, ZTE has created an SMS (Short Message System) project based on PSTN technology, joined a DSL project with Turk Telecom, and brought CDMA 2000 1X technology, including WLL, EV-DO and GOTA services, to Turk Telecom.

The roadshow – the first of its kind for ZTE in Europe – will visit Turkey, Greece, Romania, Hungary, the Czech Republic, Poland, Germany, France, Spain and Portugal between March and July of this year. On display will be ZTE’s advanced wireless technology and solutions for the 3G era, including the Corporation’s industry-leading WCDMA V3 system, next generation networks and a wide range of 3G services.

“Although Turkey has not issued 3G licences yet, the 3G roadshow will show our customers ZTE’s latest R&D results and the capability in building up the commercial 3G networks,” said Ms. Clara Zhou, general manager of ZTE’s Turkey office.

It is estimated that 250 customers will attend the Turkish leg of ZTE’s roadshow on March 22 and March 23 at the Crowne Hotel, Istanbul, including senior executives from the Turkish Transportation Ministry, the Turkish Telecom Authority, Turk Telekom, Turk Cell, Telsim and Avea.

ZTE Corp.

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