WAP Makes Impression

WOLVERHAMPTON, U.K. -- The Mobile Data Association (MDA) today announced the first set of Mobile Internet page impression (PI) figures on behalf of GSM Network operators O2, Orange, T-Mobile and Vodafone. The figure for September 2002 is a staggering 340 million, over 11 million PI's per day. There is a wide variety of WAP based compelling services currently available for the Mobile Internet user. Of the 340 million PI's for September 2002, one of the most popular services is mobile internet messaging and chat, with other content such as games/fun, sport, news and information services all showing high popularity. In the UK today there are currently over 25 million Mobile Internet enabled handsets (awaiting confirmation of figure from O2 and Vodafone). The MDA initiative launched earlier this month will announce the UK Mobile Internet figures for PI's on a monthly basis, and quarterly figures for the total number of WAP enabled handsets currently available on the four networks. Mike Short, Chairman of the MDA comments; "Following the release of text messaging figures over the last four years, the MDA has seen significant growth in several areas of Mobile Data, and in particular the messaging market. The ever-increasing range of content and services available to a variety of consumers has been apparent through the figures announced today, demonstrating that growth is not restricted to text alone!" The Mobile Data Association (MDA)