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Vodafone Amends Data Rates

Vodafone simplifies the pricing structure for data roaming and reduces the price tag on Eurocall Platinum

September 29, 2003

2 Min Read

NEWBURY, U.K. -- Vodafone today announces two new elements to its roaming service portfolio, a simplified pricing structure for data roaming and a new reduced rate for Eurocall Platinum, delivering even greater value to its travelling customers. With the biggest seamless data network in Europe, Vodafone customers can access their e-mail and other business applications as they travel around Europe through services such as Vodafone Mobile Connect Card. Vodafone's data network also enables customers to send picture messages back home from their holidays abroad and to access their usual Vodafone live! services whilst travelling.

Now Vodafone has simplified the pricing scheme for data roaming. Individual services such as picture messaging or remote access will now be charged at flat rates when roaming. The new charging structure will deliver simplicity, predictability and transparency to Vodafone customers.

10 countries initially will offer the new data pricing structure*: Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, UK, Austria (mobilkom austria group - a Vodafone partner network) and France (SFR - a Vodafone associate).

Launched in September 2002, Eurocall Platinum was developed to reduce the cost of calls for high volume voice roaming customers. Eurocall Platinum built on the success of Eurocall, Vodafone's single rate European price plan, launched in January 2001.

Vodafone has now made staying in touch even better value for Eurocall Platinum customers by reducing the maximum flat roaming rate from €0.65 to €0.50 plus monthly fee (prices quoted are per minute and exclude local tax). The new rate is available to registered Eurocall Platinum customers making calls on their mobiles on participating Vodafone or Vodafone partner networks to any country within Western Europe**.

Current Eurocall Platinum customers in the following countries will be charged the new reduced rate automatically: Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, and Sweden, UK and SFR customers in France.

Peter Bamford, Vodafone Chief Marketing Officer, said:

"Today's announcement demonstrates how Vodafone is leading the roaming market in offering simplicity and value. Flat rate prices for data services makes pricing easier for our customers to understand and our new rate for Eurocall Platinum delivers even better value to our high voice roaming customers.

"As Vodafone services become increasingly accessible in more countries, they need to be supported by easy to understand pricing. Greater price predictability and transparency will lead to increased service usage by our customers, delivering growing roaming revenue."

Vodafone Group plc

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