Virgin Media Details TiVo Offer

Virgin Media launches the UK’s first next-generation entertainment platform

December 1, 2010

1 Min Read

LONDON -- Virgin Media has today unveiled details of Virgin Media TV powered by TiVo®, the UK’s first next-generation entertainment platform.

The new service will lead a much-anticipated revolution in the way people find and enjoy their favourite content. An easy-to-use graphical interface will combine the live TV schedule with catch-up TV, a huge library of on-demand programming and popular web-based applications alongside a market-leading personal video recorder. As a result, Virgin Media customers will never miss out on great programmes and will find it easier than ever to discover new types of entertainment to match their tastes and preferences.

The platform will be supercharged by Virgin Media’s unparalleled digital network, ensuring guaranteed quality of service, whether watching in Standard Definition, High Definition or 3D. This also means that - unlike other internet enabled TV services - customers will be able to watch what they want at the click of a button, rather than waiting for time-consuming downloads. As Virgin Media TV powered by TiVo utilises dedicated channels of bandwidth, the user’s viewing choice will not come at the expense of their broadband connection, so households can watch and surf simultaneously without interruption.

Cindy Rose, executive director of digital entertainment at Virgin Media, said: “This is a landmark moment in the UK’s digital revolution and vividly illustrates why Virgin Media is the only company who can provide the ultimate digital lifestyle. For the first time, viewers will have a truly personalised viewing experience so they can get the most out of the wonderful worlds of the internet and TV all in one place. We’re really excited to bring our customers what is just the first of successive generations of transformational services based on this unique TiVo-powered platform.”

Virgin Media Inc. (Nasdaq: VMED)

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