Verivue Flips New Media Switch

Startup aims to erase the boundaries between TV and Web video with the MDX 9000 Series Media Distribution Switch

Jeff Baumgartner, Senior Editor

March 2, 2009

3 Min Read

WESTFORD, Mass. -- Verivue, Inc. today announced a major advancement in IP video distribution and delivery with the introduction of the Verivue MDX 9000 Series Media Distribution Switch (MDX 9000). The MDX 9000 Series offers Telcos, Cable Operators, and Content Delivery Networks (CDNs) an innovative, network-centric approach to video service delivery. It is the first media storage and delivery system built on a network platform, designed to deliver content anywhere, anytime, on any device.

The growth and popularity of digital media has created a whole new set of opportunities and challenges for network operators. According to ABI Research, more than one trillion videos will be streamed worldwide in 2013, up from 32 billion in 2006. Delivering largefiles at high bit rates from ever-expanding content libraries drives rapid and unprecedented growth in video traffic. Traditional server-based delivery methods are becoming less effective, more costly and only exacerbate the network connectivity problem

“As demand for IP video continues to escalate, a media distribution platform that provides scalable, seamless support for TV, PC and mobile subscribers becomes essential for network operators," said Jim Dolce, CEO of Verivue, Inc. "The MDXrepresents an entirely new product category born through innovation and necessity, with explicit focus on helping operators address the challenge of video service delivery.”

Modeled after the blade server concept, the MDX integrates servers, storage, networking and applications into a unified platform. Its modular design offers a true alternative to sprawling racks of servers, hard disk drives, network adapters, cables andsupporting LAN switches cluttering already overburdened data centers. The MDX features a series of hardware and software innovations, including:

  • VueStorTM Solid-State Storage
    One of the many Verivue innovations is its VueStor solid-state storage subsystem, a fully integrated shared storage solution built directly into the chassis. Based on Flash Memory technology, VueStor has no moving parts, resulting in an energy efficient storage solution that offers significantly higher streaming performance whencompared to hard disk drives or conventional Solid State Drives (SSDs).

  • Intelligent Content Distribution
    Individual MDX nodes can be networked together over an IP backbone to operate as a content distribution network (CDN), each node cooperating with others to dynamically move content to achieve the optimal balance between bandwidth, storage and performance. Pushing popular content to the network edge, for example, decreases the load on the backbone, freeing up capacity and lowering delivery costs.

  • Seamless Multi-Screen Convergence
    Delivering video to a broad range of devices comes with enormous technical challenges. Digital televisions and set-top boxes, along with personal computers, game consoles, mobile phones and other networked consumer electronics devices support an assortment of transport protocols and container formats. Legacy mediadelivery products require separate servers for each protocol, leading to server sprawl.

    The MDX supports multiple video transport protocols and container formats from the same “universal” network interface, eliminating sprawl and enabling operators to converge to a common infrastructure for media distribution and delivery.

  • Green Design Advantage
    Power consumption and heat dissipation are two critical issues facing operatorstoday. The MDX was designed for improved energy efficiency, offering substantial reductions in power, cooling and space when compared to commodity rack-mount server approaches. Of course, power and space savings translate into a tangible reduction in Total Cost of Ownership (TCO).

    The high-capacity MDX 9200 is the first platform to be introduced in the MDX 9000 Series. The MDX 9200 provides scalable capacity for thousands of video streams, making it the ideal media distribution switch for high-capacity video head offices and data centers. Its modular chassis features a media fabric that operates from 20 to 200Gbps, supporting up to 2 to 24TB of storage in a compact 22.75 inch package. Interface options include 10 Gigabit Ethernet and 1 Gigabit Ethernet. MDX 9200 availability is planned for the second quarter of 2009.

    Verivue Inc.

About the Author(s)

Jeff Baumgartner

Senior Editor, Light Reading

Jeff Baumgartner is a Senior Editor for Light Reading and is responsible for the day-to-day news coverage and analysis of the cable and video sectors. Follow him on X and LinkedIn.

Baumgartner also served as Site Editor for Light Reading Cable from 2007-2013. In between his two stints at Light Reading, he led tech coverage for Multichannel News and was a regular contributor to Broadcasting + Cable. Baumgartner was named to the 2018 class of the Cable TV Pioneers.

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