TWC, BIAP Sign EBIF Deal

Time Warner Cable licenses key elements of BIAP's ETV platform

October 28, 2008

1 Min Read

PLANO, Texas -- BIAP Inc. announced today that is has reached an agreement with Time Warner Cable for the use of its ETV User Agent in Time Warner Cable’s advanced advertising platform. The five year license agreement will, upon deployment of the software, enable Time Warner Cable digital set-top boxes to run EBIF applications created by the operator or by third parties such as television networks. In addition to supporting third-party EBIF applications, the BIAP ETV User Agent will support Time Warner Cable’s newest MDN navigator.

“The BIAP ETV User Agent is a robust application platform that will serve Time Warner Cable well in the deployment of EBIF and properly support our interactive applications and advanced advertising," said Mike Hayashi, executive vice president, advanced engineering for Time Warner Cable.

“We are thrilled to open a new chapter in our relationship with Time Warner Cable,” said Tim Peters, BIAP CEO. “This agreement we believe validates our EBIF technology and we thank Time Warner Cable for their pioneering work in the world of interactive television. With the advent of the EBIF standard; their groundwork will lead the entire industry into the new and lucrative world of advanced advertising which depends on the wide deployment of EBIF-enabled set-top boxes. It will also usher in a new era of interactive programming that will allow viewers to participate more and to personalize various aspects of what they are watching.”

BIAP Systems Inc.

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