TW, Comcast Cast 'TV Everywhere' Principles

Time Warner has partnered with Comcast to develop broad principles for the TV Everywhere model

June 24, 2009

2 Min Read

NEW YORK and PHILADELPHIA -- Time Warner Inc. (NYSE:TWX) announced today that it has partnered with Comcast Corporation (NASDAQ: CMCSA, CMCSK) to develop broad principles for the TV Everywhere model to guide the distribution of its television content online. The agreement between the companies will make it possible for Comcast customers to access programming from Turner Broadcasting’s award-winning entertainment networks free online and on demand. In addition, Comcast announced it will begin a national technical trial of its “On Demand Online” service in July carrying programming from Time Warner’s Turner networks TNT and TBS.

The companies endorsed a framework that would bring significantly more television content to customers online in a manner that is consumer-friendly, pro-competitive and non-exclusive. To ensure rapid adoption and deployment of online television content across the industry, a set of principles for the TV Everywhere model was designed to be simple and attractive for any programmer and any video distributor to elect to adopt.

The companies agreed to the following principles:

  • Bring more TV content, more easily to more people across platforms.

  • Video subscribers can watch programming from their favorite TV networks online for no additional charge.

  • Video subscribers can access this content using any broadband connection.

  • Programmers should make their best and highest-rated programming available online.

  • Both networks and video distributors should provide high-quality, consumer-friendly sites for viewing broadband content with easy authentication.

  • A new process should be created to measure ratings for online viewing. The goal should be to extend the current viewer measurement system to include advertiser ratings for TV content viewed on all platforms.

  • TV Everywhere is open and non-exclusive; cable, satellite or telco video distributors can enter into similar agreements with other programmers.

Time Warner Chairman and Chief Executive Officer Jeff Bewkes said: “TV Everywhere is no longer just a concept, but a working model to deliver consumers more television content over broadband than ever before. We consistently look to make our popular, branded content more accessible to consumers in order to grow our business. This progressive approach to delivering television content online will enable the continued vibrancy and growth of distribution outlets, their content partners and advertising clients.”

Time Warner Inc. (NYSE: TWX)

Comcast Corp. (Nasdaq: CMCSA, CMCSK)

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like