TiVo Inc. announces the election of William Cella to its Board of Directors

February 19, 2009

2 Min Read

ALVISO, Calif. -- TiVo Inc. (Nasdaq: TIVO - News), the creator of and a leader in television services for digital video recorders (DVRs), today announced the election of William Cella to the TiVo Board of Directors. Mr. Cella's selection to TiVo's board increases the membership to 9, including 8 independent, outside directors. His appointment is effective immediately.

"Bill has a deep understanding of the media and entertainment industries and his insights and advice will undoubtedly strengthen our Board of Directors and help our management team develop strategies that will grow the TiVo brand worldwide," said Tom Rogers, CEO of TiVo. "Bill's stature in the advertising industry is unique and his input and insights related to our advertising and audience research businesses will be particularly valuable. We are pleased to welcome someone of Bill's reputation and experience to our Board."

Mr. Cella said, "When you think of game changing initiatives in media, TiVo tops the list. It will be a privilege to work with Tom Rogers and the Board as they direct the continuing evolution of this company especially in the area of reshaping the advertising and audience measurement sectors."

Mr. Cella, 58, currently serves as Chairman and Chief Executive Officer of The Cella Group LLC, a firm he founded in 2008 which provides media sales representation, consultations in media, as well as sport and entertainment representation, to leading companies. Prior to that, he was the Chairman and Chief Executive Officer of MAGNA Global Worldwide, a media negotiation, research and programming unit of the Interpublic Group of Companies. Prior to that, Mr. Cella held the position at of Executive Vice President, Director of Broadcast and Programming for Universal McCann North America, where he was responsible for over $2 billion of national broadcast time on network, cable and syndicated television. He began his career at ABC where he worked for 15 years, first as an account executive for WXYZ-TV in Detroit later rising to the position of Vice President of Sports Sales for ABC Television Network. Mr. Cella was inducted into the Broadcasting and Cable Hall of Fame in 2007.

TiVo Inc. (Nasdaq: TIVO)

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