thePlatform Tackles 'TV Everywhere'

Company provides new features to enable consumers with TV subscriptions to watch more of their shows online

November 18, 2009

1 Min Read

SEATTLE -- Programming networks face an increasing number of technical options and requirements as they evaluate their “TV Everywhere” plans. Today, thePlatform, the leading white-label video publishing company, announced a new suite of features designed to enable programmers to provide “TV Everywhere” capabilities on their own Web sites, while preserving their financial and content rights arrangements with TV service providers.

“In a world where multiple service providers offer multiple subscription packages on multiple platforms, programmers need a simple, flexible solution that helps reduce complexity and meet the expectations of their service provider partners and consumers,” said Ian Blaine, CEO of thePlatform. “This is a natural enhancement of a very successful business model between programmers and TV service providers. Consumers win because there will be far more online video than ever before, and both programmers and service providers win because they can extend their video to the Web in a secure manner.”

To date, most of the public discussion about “TV Everywhere” has focused on the “authentication” of subscribers, in other words, how a programmer’s Web site knows whether an individual consumer is a subscriber to a particular TV service provider. thePlatform’s solution addresses that challenge and then adds the capability to validate and authorize the playback of individual shows. In addition, the company supports adaptive content discovery and monetization policies to support various business policies between programmers and service providers, and offers a range of other tools to improve online viewing for consumers.

thePlatform Inc.

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