Synchronica sets sights on Africa with affordable ‘BlackBerry-like solution for the masses’

July 15, 2008

1 Min Read

JOHANNESBURG, South Africa -- Synchronica, the international provider of mobile email and synchronization solutions, is offering Mobile Gateway, its mass-market push email infrastructure software in response to major mobile operators in Africa wishing to provide affordable BlackBerry like services. The software, which has already been licensed to two major African operators, uses industry standards for push email and synchronization and works with more than 1.5 billion phones in use around the world today. This makes it ideal for consumers, prosumers as well as small businesses in Africa, where basic handsets are the norm and where mobile email solves the inherent problems caused by low fixed-line/PC penetration.

Synchronica is currently in trials with further three operators following the take up of licenses by two mobile operators. Speaking from TM Forum Management World Africa, where he is presenting on ‘mobile email in emerging markets’, Carsten Brinkschulte, Synchronica’s CEO, comments: “Africa is at a metaphorical crossroads: mobile operators in the region now have the unique opportunity to establish the mobile phone as the primary device for accessing the Internet, but many are unsure about which applications to focus on. Forward-looking operators have identified mobile email as a key differentiator, and more importantly as a way to reduce churn while also increasing ARPU. Mobile email is a valuable and addictive service with mass-market appeal that can be offered on a subscription basis - or even as a free service funded with in-line advertising.”

Synchronica plc

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