Starz Launches Vongo Promo

Starz Entertainment teams up with AMD to promote Vongo to gamers, heavy video users

August 27, 2007

2 Min Read

ENGLEWOOD, Colo. -- Starz Entertainment announced today a co-marketing agreement with Advanced Micro Devices (AMD) to promote Vongo, the Starz Entertainment subscription movie and video download service. The partnership gives consumers who purchase select AMD Processors, Motherboards or ATI Radeon(TM) Graphics one free month of Vongo. Vongo provides unlimited access to more than 2,500 movie and video selections.

The AMD/Vongo promotion is designed for gamers, multimedia enthusiasts and students heading back-to-school. Consumers wanting to upgrade their desktop computers by purchasing an eligible AMD video card and get a free 30-day subscription to Vongo may purchase qualifying products at the following e-tailers and their respective Vongo/Back to School landing pages (listed alphabetically).

mWave, New Egg, and Tiger Direct.

As part of this limited promotion, consumers will receive a Vongo promotional code in their video card box. After visiting http://www.vongo.com and completing a brief registration, users will have 30 days to enjoy free unlimited access to Vongo's subscription service, including its first-run and classic Hollywood films, other movies, anime, music concerts, extreme sports videos, documentaries and more. The 30-day Vongo promotion is a limited supply offer through September 9, 2007 and is only available to new Vongo customers.

"As students are ramping up for back to school, it's essential they have both the right tools to be successful academically and have the right entertainment gear to take a break," said Nelly Frias, AMD's Etail channel marketing manager. "AMD is pleased to work with Starz to provide students and multimedia enthusiasts with a best-of-breed ATI Radeon(TM) graphics card which will enable them to easily access the innovative and media-rich Vongo application."

"By offering a free, 30-day subscription to Vongo with select AMD Processors, Motherboards and ATI Radeon(TM) Graphics , we are further raising Vongo's awareness and driving usage among an audience that is clearly interested in multimedia performance and entertainment applications on the PC," said Joe Cantwell, vice president, advanced services for Starz Entertainment. "Whether it's a student looking to increase their video card or processor performance for a better classroom experience or a gamer seeking to maximize frame rates for the latest online competition, any individual upgrading to one of these AMD products will also benefit from the outstanding online movie and video selection on Vongo."

Starz Entertainment LLC

Advanced Micro Devices Inc. (NYSE: AMD)

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