Seeker Locates Ads

Seeker Wireless powers location for mobile advertising

February 12, 2008

1 Min Read

BARCELONA -- Seeker Wireless, the leader in locationand zone detection technology, today announced a new innovative solutionfor mobile advertising that applies location to standard cellularhandsets to drive adoption of mobile advertising.

The SeekerZone(tm) Mobile Advertising Platform provides the ability todefine advertising zones around specific locations, which are used tosend targeted advertisements that are location-relevant. It uses apowerful algorithm to inform a mobile ad server when a user enters andis inside a pre-defined zone, down to tens of metres without the need toregularly poll the handset.

Mobile advertising has been forecast to grow significantly for some timeand location has been identified as a key element of its success. So farthe application of location technology to mobile advertising has beenslow due to a dependence on technology such as GPS. It has quickly beenaccepted that GPS does not satisfy most of the requirements for massmarket mobile location and mobile advertising solutions.

Following the successful delivery of SeekerZone(tm) to deliver FixedMobile Substitution solutions for operators such as Vodafone, SeekerWireless has extended its patent pending zone detection technology toprovide a carrier-grade location platform for mobile advertising. Thetechnology is an accurate, reliable and cost-effective solution to applylocation to existing GSM and UMTS handsets, without using GPS or anyspecial facilities in the cellular network.

Seeker Wireless

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