Rogers Taps Brightcove for Citytv Relaunch

Rogers Digital Media taps Brightcove and Endeca for re-launch of Citytv Video Theatre

April 1, 2010

1 Min Read

TORONTO -- Rogers Digital Media and Brightcove Inc., the leading online video platform, today announced they have partnered to deliver a newly re-designed Citytv video theatre, (http://video.citytv.com), which features a variety of locally-produced Citytv content along with exclusive full-length episodes of popular television shows including 30 Rock, The Bachelor and The Biggest Loser.

The new Citytv video initiative also utilized search technology from Endeca Technologies to improve the site’s overall search and navigation capabilities and the speed at which content is delivered.

“Brightcove and Endeca have enabled Citytv to rapidly introduce a scalable and flexible video experience that meets the evolving needs of our online audiences and deepens consumer engagement with our video content,” said Claude Galipeau, senior vice president of Rogers Digital Media. “At the same time, our new video portal has furthered our video-related sales product offerings for advertisers.”

Rogers Corp.

Brightcove Inc.

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