Orange Offers Flat RateOrange Offers Flat Rate

Orange removes major barrier to data uptake by providing the first flat-rate GPRS pricing access across entire data portfolio

February 13, 2003

2 Min Read

LONDON -- Orange Business Solutions today announces the launch of new flat rate GPRS pricing, helping to drive the adoption of mobile data in businesses across the UK. In response to customer demand, Orange is providing price transparency and removing the risk of cost uncertainty by offering flat-rate GPRS pricing across all Email and Access solutions. From mobilising email with Office Freedom and Orange Wirefree server, to internet or intranet access, or leased line GPRS access, customers will have a fixed monthly, all-inclusive cost applicable to each solution. It is widely acknowledged that enabling mobile access to company information helps make businesses more efficient and profitable. However, mobile operators have traditionally applied a charge based on per Mb used, but this meant they did not know how much information was likely to be transferred. This has made it difficult for businesses to understand likely costs and budget for the service. This new GPRS pricing approach provides a flat rate price that includes all the GPRS that the customer should need. The new flat approach will also provide savings over current GPRS tariffs. Savings are further increased because Orange customers can average out the allowance of data usage across their entire workforce, accommodating both high and low users. “Orange is the first and only UK network to offer low risk pricing for all its mobile Email and Access solutions. Customers have told us that flat rate pricing is the critical driver of mobile data uptake in the business market, in the same way that pay-as-you go phones contributed to the growth in the consumer market. Business customers can now budget for data solutions with clear cost savings,” explains Cynthia Gordon, marketing director, Orange Business Solutions.In conjunction with this new pricing structure, Orange is launching Office Freedom, an easy and affordable way to access business email on the move. Orange developed Office Freedom using a mobile data platform provided by SEVEN, a leading mobile communications company.The new pricing runs across all of Orange’s data services.Table 1: Table of Charges

Services

All-inclusive flat rate price(per user per month)*

Orange Office Freedom (wirefree email access to Microsoft and Lotus Notes)

�30

Orange Wirefree Server (wirefree access to Microsoft Outlook)

�25

GPRS Business Internet (wirefree access to Internet or intranet)

�45

GPRS Business LAN (wirefree access to corporate applications)

Cost depends on pipe size (e.g. based on a 128k leased line, GPRS would cost �2800 for unlimited users and data transfer)



Orange UK

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