Nokia Launches Ad Network

Launches global Nokia Media Network, a premium ad network including over 70 leading publisher and operators as well as Nokia media properties

February 11, 2008

1 Min Read

BARCELONA and ESPOO, Finland -- Nokia (NYSE: NOK) today announced the launchof the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers. Nokia Media Network's wide reachof the most desirable mobile audience is yielding click-through rates averaging10% in certain channels, the highest reported response rates in theindustry.

"Nokia is building upon an unrivaled understanding of the mobileconsumer, our relationships with blue chip publishers and top tieroperators,and a legacy of campaign optimization through analytics to create ahigh-performing solution for advertisers," said Vice President and Head ofNokia Interactive, Mike Baker. "The biggest brands in the world trust uswiththeir mobile advertising because they know the Nokia Media Network enablesthem to reach the largest, highest quality audience on mobile and providesthe best ROI."

Nokia enables advertisers to place ads on high quality and brand-safepublisher and operator mobile Web pages, as well as Nokia properties,representing an unprecedented global consumer reach - more than 100 millionmobile consumers around the globe. As part of the turn-key service foradvertisers, the award-winning mobile marketing team from Nokia createsmobile campaigns for hundreds of top brands, including BMW, Paramount, andMobiTV.

Nokia acquired mobile advertising leader, Enpocket, in October 2007.Nokia leverages Enpocket's ground breaking analytics technology to optimizecampaigns, improve conversions, and measure campaign performance across thenetwork.

Nokia Corp. (NYSE: NOK)

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