NDS Opens TV Exchange

NDS announced the launch of Infinite TV Exchange, the professional content marketplace

March 10, 2011

1 Min Read

LONDON -- NDS, the leading provider of technology solutions for digital pay-TV, today announced the launch of Infinite TV Exchange, the first global B2B content marketplace and delivery system that brings together service providers and content owners to build special interest channels and expand the operator offering - leveraging over-the top (OTT) delivery.

Infinite TV Exchange enables the monetisation and delivery of high-quality, specialised content to pay-TV platforms. Designed to help content owners reach global platforms and enable broadcasters to enrich their existing offering the platform provides seamless integration of specialised content, in the form of channels, with an operator’s existing offering to satisfy the individual interests of the subscriber - ensuring that they remain the prime source of TV entertainment.

“Consumers have an insatiable appetite for video content centred around their individual interests and passions. Some of this content is available online today, but with a less than optimal viewing experience. Programming and distributing specialized channels to address these interests on traditional broadcast platforms is an area that isn’t currently addressed," said Mike McGuire, Research Vice President with Gartner's Media Industry Advisory Services. “The idea of creating a marketplace where broadcasters and service providers can negotiate directly with content owners to build and integrate their own specialized, over-the-top channels is the kind of innovation that is needed - giving subscribers an integrated entertainment experience.”

NDS Ltd.

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