Moto Acquires Soundbuzz

Motorola to enhance music delivery capabilities in Asia through acquisition of Soundbuzz

January 7, 2008

2 Min Read

SINGAPORE -- Motorola, Inc. (NYSE: MOT)today announced that it has signed a definitive agreement to acquire SoundbuzzPte. Ltd., a privately held, leading pan-Asian music provider. Terms of thetransaction were not disclosed. The acquisition, which is subject tocustomary conditions, is expected to close in the first quarter of 2008.

Through its MOTOMUSIC service, Motorola has more than two years experiencedelivering mobile music to consumers with its carrier customers in China, HongKong and Taiwan. The acquisition of Soundbuzz allows Motorola to expandMOTOMUSIC beyond China, into India, Southeast Asia, Australia and New Zealand. With well over 90 percent of all digital music content in Asia sold via mobilechannels, a level expected to remain in the coming years, Motorola's strengthin music delivery will help its carrier customers access this growthopportunity.

Soundbuzz's multi-region music delivery platform enables the purchase anddistribution of digital content through over-the-air and wired broadbandconnections. The company's end-to-end system includes subscriber management,content management, payment, client software and media delivery technologies.The company maintains a consumer-facing brand, Soundbuzz, and will continue toprovide "white-label" services to carrier customers that offer tailoredsolutions for Multimedia delivery.

"We are very pleased to announce this transaction with Soundbuzz. It willprovide Motorola with one of the most extensive music libraries in the AsiaPacific region, advance our music and video offerings in Australia and SouthEast Asia, and build on the success of our MOTOMUSIC Services in China," saidBill Werner, senior vice president, future solutions and technology for mobiledevices. "We are delighted to welcome Soundbuzz's strong management whoseextensive region specific experience in the music and video industries willenhance the strength of our mobile device teams."

"Motorola's dedication to enhancing the digital music experience in Asiacomplements our own objectives and makes it the ideal partner," said SudhanshuSarronwala, CEO of Soundbuzz. "This combination will help us extend ourplatform and create exciting growth opportunities for Soundbuzz's employeesand our partner music labels. Further, our customers will benefit from thetechnological advancements that we expect to deliver as part of a globalleader in mobile communications."

Motorola Inc. (NYSE: MOT)

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