GroupM leads round with Menlo Ventures, InterWest, and EnerTech Capital investing in targeted advertising solution company

December 13, 2007

1 Min Read

PRINCETON, N.J. -- INVIDI Technologies Corporation, the leader in advanced targeted advertising for the broadband television industry, announced today it has secured $25 million in Series “C” financing from a global media giant and three leading American venture capital firms .

GroupM, a unit of holding company WPP, led the round while the other participants were repeat investors from INVIDI’s first two rounds: Menlo Ventures and InterWest Partners, both of Menlo Park, CA, and EnerTech Capital of Wayne, PA.

As part of WPP’s commitment to this new relationship, GroupM CEO Irwin Gotlieb has joined INVIDI’s board of directors.

INVIDI's proprietary technology infers who is watching the television at any given time, and its classifiers can identify with great accuracy the age, gender, location, income, and ethnicity of the viewer, while always maintaining absolute privacy and confidentiality. Since ads can be targeted according to some or all those classifiers, advertisers have the opportunity to target their audience with less waste and greater precision than ever. MSOs benefit from INVIDI’s tools by, among other reasons, being able to monetize more of their advertising inventory.

Invidi Technologies Corp.

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