IHS: Nexus 7 Packs a $152 BOMIHS: Nexus 7 Packs a $152 BOM

Low-end Google Nexus 7 carries $152 BOM, teardown reveals

July 11, 2012

1 Min Read

ENGLEWOOD, Colo. -- This is an IHS iSuppli News Flash from information and analytics provider IHS (NYSE: IHS) covering the Teardown Analysis Service’s dissection of Google Inc.’s new Nexus 7 media tablet. The information presented in this News Flash represents the preliminary analysis of the new Nexus 7’s design, components and cost based on an actual physical teardown of an off-the-shelf device acquired via retail sale.

The entry-level 8-Gigabyte (GByte) version of Google’s new Nexus 7 media tablet carries a bill of materials (BOM) of $151.75, according to preliminary findings from the IHS iSuppli Teardown Analysis Service. When manufacturing expenses are added, the cost increases to $159.25. The high-end model with 16GBytes of NAND flash memory has a $159.25 BOM, for a total cost of $166.75.

Table 1 presents the preliminary results of the Teardown Analysis Service’s dissection of the Nexus 7, along with a comparison to Amazon’s Kindle Fire. Please note that these teardown assessments are preliminary in nature, account only for hardware and manufacturing costs and do not include additional expenses such as software, licensing, royalties or other expenditures.

IHS iSuppli

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