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Greenlight Wireless announces US and UK pay-per-click agreements with MIVA Media
March 13, 2008
IRVINE, Calif. -- Greenlight Wireless, a mobile content and advertising pioneer, today announced U.S. and U.K. Pay-Per-Click agreements with MIVA Media, a leading digital advertising network and a division of MIVA, Inc. (NASDAQ: MIVA).
The agreements will see MIVA's Pay-Per-Click ads displayed to consumers accessing Greenlight Wireless' portfolio of U.S. and U.K. partner sites from their mobile phones. This partner network includes national news, entertainment and network operator sites that generate over 30 million mobile searches per month.
Additionally, MIVA's Pay-Per-Click ads will be displayed to mobile users who utilize Greenlight Wireless' Skweezer service. Skweezer is a free service that compresses and reformats web pages to make them easier to view and navigate via mobile phones and PDAs.
With both implementations MIVA's Pay-Per-Click ads will be targeted using Greenlight Wireless' proprietary contextual technology and will be displayed alongside site content on users' handsets.
MIVA has been testing mobile ad delivery with Greenlight Wireless in the U.S. for the past six months however with these new agreements the campaign will now be fully rolled-out across the U.S. and U.K.
"We believe these agreements are a significant vote of confidence in our ability to effectively monetize mobile content. Greenlight Wireless has award-winning technology as well as a prestigious and growing distribution network making this an exciting new distribution channel for MIVA advertisers," commented S. Brian Mukherjee, SVP & Group Managing Director, MIVA Media.
Greenlight Wireless Corp.
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