Genband Launches an Innovation ExchangeGenband Launches an Innovation Exchange

FRISCO, Texas -- GENBAND, a leading developer of multimedia and cloud communications solutions, today announced the launch of the Innovation Exchange™, a collaborative business and technology exchange that fosters innovation by bringing to market holistic and vertical solutions that meet demanding customer requirements through the synergies of world-class members.The Innovation Exchange brings together Fortune 500 organizations, such as IBM, Intel, and Samsung Mobile with smaller, entrepreneurial companies to address operators’ critical needs by rapidly developing, testing and deploying new solutions leveraging GENBAND’s smart networking and unified communications technology. GENBAND and its Innovation Exchange members are closely collaborating to unleash innovative and fully integrated smart solutions to address the demand from global service providers. The Innovation Exchange combines technology with imagination, innovation, and inspiration to bring to market new applications, solutions, endpoints and business models, including several which will be debuted at GENBAND’s Perspectives13 conference this week.“The Innovation Exchange is a select community that brings together many of the best companies and start-ups in the industry to unlock the power of IP and deliver the breakthrough solutions that our customers are seeking – from the core, to the edge, to the experience,” said Sam Waicberg, Chief Marketing Officer for GENBAND. “Far different from typical application development communities and unlike anything in existence today, IX is a comprehensive business collaboration exchange and innovation community designed to help expand the reach and value of our customers into new revenue opportunities.” Genband Inc.