Gartner Reports on Handsets

Top five vendors achieved 81.6% global market share

November 27, 2007

1 Min Read

EGHAM, U.K. -- Worldwide sales of mobile phones to end users in the third quarter of 2007 reached 289 million units, a 15 per cent increase from the same period last year, according to Gartner, Inc. The top five vendors increased their market shares and accounted for 81.6 per cent of the global market share.

“Even though relatively few models were introduced this quarter, overall sales exceeded expectations. Mobile phone sales were mainly driven by strong performances in Asia/Pacific and Eastern Europe, the Middle East and Africa,” said Carolina Milanesi, research director for mobile devices research at Gartner, based in Egham, UK. “The third quarter also saw Samsung gain the No. 2 position taking advantage of Motorola’s continued weak performance.”

Nokia’s mobile phone sales to end users totaled 110.2 million units reaching a market share of 38.1 per cent in the third quarter of 2007. This quarter, Nokia not only exhibited the highest year-on-year market share increase, but also raised operating margins thanks to effective cost management and global distribution strategy. This was achieved despite the average price of its phones falling from €90 to €82. The lower average price was linked to the higher proportion of ultra-low cost devices sold in the quarter. Nokia was also the main provider of those devices as Motorola shifted focus away from them.

Gartner Inc.

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