Envivio announces world's first telco-grade AVS encoder for broadcast and IPTV deployments in China

March 21, 2007

2 Min Read

SAN FRANCISCO -- Demonstrating itsongoing dedication to the Chinese market and the production of the highestquality encoding solutions for video convergence from mobile to HD, EnvivioInc. today announced the world's first telco-grade encoder that supportsAVS for Broadcast and IPTV deployments. Delivering broadcast quality forboth growing markets, the Envivio(R) 4Caster(TM) B3 professional encodernow supports AVS alongside with MPEG-4 AVC/H.264 and enables upgradeabledeployments, through the use of updatable firmware. The new B3 with the AVSoption will be demonstrated at the China Content Broadcasting Network(CCBN) trade show from March 29-April 1 on the Envivio stand #3401. The B3will also have a formal introduction at a pre-show reception organized byCCBN and Envivio and attended by members of the Ministry of Information andIndustry, SARFT and the AVS Workgroup.

"Envivio is pleased to endorse the AVS standard by providing the firsttelco-grade and broadcast quality professional AVS encoder to the market.Supporting the build-out of the digital television infrastructure market inChina is a key focus for Envivio," said Julien Signes, President and CEO ofEnvivio Inc. "We are dedicated to leading the development of IP videosolutions that offer the latest in video technology for Chinesebroadcasters and service providers."

New Envivio B3 with AVS Option is Flexible and Interoperable forChinese Service Providers

To support the Chinese conversion to an all-digital broadcastinginfrastructure, the 4Caster B3 is the first professional encoder on themarket to support both AVS and AVC/H.264 for Broadcast and IPTVinstallations. The B3 is based on Intel(R) Core(TM) microarchitecture. Thisflexible architecture adopted by Envivio for its 4Caster platform allowsthe company to quickly react to market demands for new features.Consequently, deployed 4Caster B3 encoders can be modified to enable AVSsupport with a firmware upgrade.

Recognizing that interoperability is key to successful IPTVdeployments, the AVS option to the B3 is undergoing rigorousinteroperability tests with several set-top box manufacturers. Thecommercially available Sunniwell IP-based set-top box will be shown workingwith the 4Caster B3 with AVS on the Envivio stand at CCBN.

Envivio Inc. (NASDAQ: ENVI)

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