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China's EastNet selects Taral's AirNgine Application-to-Person MMS gateway to rapidly and cost-effectively deliver relevant MMS content to subscribers
September 22, 2003
LEXINGTON, Mass. -- Taral Networks (www.taralnetworks.com), a provider of infrastructure to wireless operators and content aggregators, today announced that Chinese content aggregator EastNet (www.eastnet.com.cn) has selected Taral Networks' AirNgine Application-to-Person (A2P) MMS Gateway. Taral Networks' AirNgine will enable EastNet to connect its mobile subscribers with content from thousands of third party providers while maintaining network integrity and providing the best possible end-user experience. Taral Networks' selection by EastNet comes on the heels of Taral Networks' first deployment in the Chinese market in July of this year. The technology is also deployed by leading content aggregators in Europe and North America. AirNgine has successfully completed feature and local content testing through EastNet's SMS platform link with China Mobile's gateway, with full deployment scheduled for mid-October.
"EastNet has a strong commitment to providing our customers with the highest possible quality of service and customer care," said Ming Liang, EastNet's CEO. "Taral Networks' AirNgine makes it possible for us to rapidly deliver a wide variety personalized multimedia content to our customers while maintaining control over the user experience. This, combined with the Taral Networks' proven record of providing wireless operators with significant data network revenue is why we selected Taral Networks' AirNgine." Under the terms of the agreement, EastNet and Taral Networks will share revenues generated by EastNet's MMS offering.
Interoperable with leading MMSCs or operable without an MMSC, the AirNgine A2P MMS Gateway was developed to address the requirements of operators who wish to tap the huge potential of A2P MMS while avoiding the need to make costly infrastructure investments. With AirNgine, Taral Networks is the only company with the technology and expertise to meet all of the requirements of A2P MMS, including device management, content adaptation and optimization, value-added service provider (VASP) management and subscriber content controls, worldwide operator independent message delivery and digital rights management as well as carrier-grade scalability and reliability. With a lower cost per message as compared to an MMSC combined with superior throughput, AirNgine has become the technology of choice for wireless operators and content aggregators worldwide.
"AirNgine opens the door to new and innovative communications channels between companies and their customers and the potential revenue streams that will go along with this," said Vinit Nijhawan, president and CEO of Taral Networks. "SMS and MMS will drive revenues in the Chinese mobile market, and EastNet's ability to rapidly provision their own exciting, creative content as well as that from numerous third-party providers will enable both our companies to quickly capitalize on this booming market."
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