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Cricket Chooses mPortal

Cricket Communications has selected mPortal's Springboard Smart Client and Content Delivery Manager

October 6, 2009

2 Min Read

SAN DIEGO -- mPortal, Inc., a leading enabler of mobile user experiences, today announced that Cricket Communications has selected its SPRINGBOARD™ Smart Client and Content Delivery Manager products to create a custom-branded, next-generation mobile user experience for its new Cricket MyHomeScreen product. By leveraging mPortal’s SPRINGBOARD platform, Cricket Communications facilitates easy discovery and purchase of mobile data services, directly from the “home screen” of Cricket-supported handsets. MyHomeScreen is available on the Samsung MyShot II, Motorola VE465, Cricket TXTM8, Samsung Messager II, and Cricket A200 handsets, with support for additional handsets coming soon.

Cricket’s MyHomeScreen is powered by mPortal’s SPRINGBOARD Smart Client product, an end-to-end mobile widget platform that enables Cricket to provide its customer with instant access to Internet content, directly on the home screen of the handset. MyHomeScreen lets Cricket customers personalize their handset’s home screen with the content they use most, including the latest weather, news, sports, device applications, popular Web links and social networking information.

Embedded on the handset by the manufacturer, Cricket MyHomeScreen provides a seamless, out-of-the-box user experience with no software download requirement after handset purchase. Future updates and features can be delivered OTA (over-the-air) by Cricket, periodically synchronizing widget content and promoting applications on the handset home screen to increase overall adoption of data services. MyHomeScreen’s easy-to-use application store allows Cricket customers to shop for ringtones, ring-back tones, graphics, and other applications.

“MyHomeScreen brings a high-end smartphone user experience to customers using feature phone handsets,” said Jeff Toig, Vice President of product marketing for Cricket Communications. “By using mPortal’s SPRINGBOARD suite of products, we were able to quickly create and deliver a very intuitive experience to our customers, enabling them to easily discover and download content and personalize their home screen to suit their needs. We believe that customer handset personalization is the way to increase adoption of our data services offerings.”

mPortal Inc.

Cricket Communications Inc.

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