Cox Buys Adify

Cox Enterprises announces deal to acquire Silicon Valley-based Adify Corporation

April 29, 2008

1 Min Read

ATLANTA -- Cox Enterprises, Inc. today announced that its subsidiary Cox TMI, Inc. will acquire Adify Corporation. Adify will operate as a stand-alone company and will continue to be led by Russ Fradin, president and co-founder of Adify. Corporate headquarters for Adify will remain in San Bruno, Calif. with sales offices in New York, Alexandria, Va., London, Berlin and Singapore.

Adify is the premier technology and media company focused on vertical online advertising. The company's comprehensive technology and services allow major media companies, venture-backed businesses and entrepreneurs to build and operate targeted ad networks that support their advertisers' goals. Vertical advertising networks offer marketers the reach, targeting and quality that brand advertisers increasingly seek in the online advertising space. More than 100 premium ad networks currently operate on Adify's technology platform.

"Adify's commitment to customer service and innovation in powering vertical advertising networks for its customers has been key to its success and is a great match for Cox, a company that has served the advertising community for over a hundred years through its various media platforms," said John Dyer, executive vice president of finance at Cox Enterprises. "As part of Cox, they will continue serving the media industry with their spirit of entrepreneurship, innovation and service. We're confident the advertising community, web entrepreneurs and many of our own companies will directly benefit from our new association."

Cox Communications Inc.

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