OpenTV and Comcast Spotlight announce increased advertising campaign management efficiencies with new OpenTV Eclipse Web tool

December 10, 2007

1 Min Read

SAN FRANCISCO -- OpenTV Corp. (Nasdaq: OPTV - News), a leading provider of solutions for the delivery of advanced television and cross-platform interactive services, announced today that its Eclipse® Web Services 1.6 product, launched earlier this year, is providing new and increased efficiencies to Comcast Spotlight Traffic departments, Advertising Sales teams and Inventory Specialists.

The Web Services 1.6 product is part of OpenTV's Eclipse® inventory management system which schedules more than one billion cable television advertisements per year. It is currently deployed in five Comcast Spotlight markets serving 14 of the top DMAs and supports the industry's eBusiness goal of developing a seamless interface between sales, traffic and invoicing, known as eRevisions.

"The Web Services 1.6 tool for Eclipse is delivering on its promise of helping traffic and sales personnel clear orders quickly, stay on top of schedules and measure campaign results in a seamless and time-efficient manner," said Ben Bennett, OpenTV's Chief Operating Officer. "We are very pleased with the initial results reported by users in the field and look forward to having additional markets benefit from the significant efficiencies it offers."

OpenTV Corp. (Nasdaq: OPTV)

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