CelebTV.com Signs thePlatformCelebTV.com Signs thePlatform

LOS ANGELES and SEATTLE -- CelebTV.com and thePlatform today announced a partnership to manage and publish video and associated advertising on the CelebTV.com site and help to efficiently syndicate television-quality video content to premiere broadband partners such as AOL Video, Comcastnet, iTunes, and YouTube.

"As demand for our entertainment video news has grown, we needed a more flexible and scalable back-end system that could grow with us," said Dana Golden, Vice President and General Manager of CelebTV.com. "Our content is increasingly viewed on leading websites around the world, and thePlatform gives us a simple and efficient means to publish and syndicate video to those sites."

thePlatform Inc.